Last edited by Mazuktilar
Tuesday, July 28, 2020 | History

6 edition of Political Marketing found in the catalog.

Political Marketing

A Comparative Perspective

  • 217 Want to read
  • 26 Currently reading

Published by Manchester University Press .
Written in English

    Subjects:
  • Political campaigning & advertising,
  • Political campaigns,
  • Government - Comparative,
  • Communication (General),
  • Political Science (Specific Aspects),
  • Politics / Current Events,
  • Political Science,
  • Textbooks,
  • Politics/International Relations,
  • Marketing,
  • Political Process - Elections,
  • Political Science / Elections,
  • Communication,
  • Politics - Current Events,
  • General,
  • Campaign management,
  • Congresses

  • Edition Notes

    ContributionsDarren G. Lilleker (Editor), Jennifer Lees-Marshment (Editor)
    The Physical Object
    FormatPaperback
    Number of Pages256
    ID Numbers
    Open LibraryOL7859988M
    ISBN 100719068711
    ISBN 109780719068713

    Edward Elder’s research focuses on political marketing and communication in New Zealand and the United johnsonout.com published the book Marketing Leadership in Government () and worked as an analyst for Vote Compass leading into the New Zealand General Election.. Robin Pettitt is a Senior Lecturer at Kingston University, London, UK, who specialises in the internal life of political. This book brings together leading scholars to analyze political marketing in the context of the UK General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of .

    Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or. Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are.

    Political marketing has developed in parallel with commercial marketing through the course of the 20th century, with the commercial world of marketing informing the worlds of political and referendum marketing, and vice versa. A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development.


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Political Marketing Download PDF EPUB FB2

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Maarek] on johnsonout.com *FREE* shipping on qualifying offers. Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign.

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It provides an accessible but in-depth guide to what political mark. Reviews "There is only one book you need to read for a comprehensive, up-to-date overview of the field of political marketing - the 3rd edition of Political Marketing: Principles and johnsonout.com book not only details the latest academic studies but provides numerous real-world examples, case studies and applications for practitioners.

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.

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politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, inclu. `Bruce Newman has produced a masterpiece - the Handbook of Political Marketing. It is a wonderful synopsis of theory and reality′ - Phil Harris, The Chairman of the Academy of Marketing This Handbook brings together in one volume the work of the world′s foremost political consultants, marketing experts and political scientists.

Scholars and political professionals from nine different. "There is only one book you need to read for a comprehensive, up-to-date overview of the field of political marketing - the 3rd edition of Political Marketing: Principles and Applications.

The book not only details the latest academic studies but provides numerous real-world examples, case studies and applications for Price: $ Robert's primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science journals.

Robert is a member of the editorial board of the Journal of Political Marketing. Jan 24,  · Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and.

application of political marketing are image-making campaigns and election campaigns. Lock and Harris () point out that “political marketing is concerned with communicating with party members, media and prospective sources of funding as well as the electorate”.

Marketing is driven by content, so our next pick on the list of the best marketing books is about content creation. To create really good content, you need the writing skills to make your ideas come alive in an engaging way. This book has dozens of useful insights for how to produce really good writing content.

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Here are links to book features in the PMG newsletter. See johnsonout.com for more. For anyone with a book they want featured, please send it to the newsletter Edward Elder at [email protected] to be included in the newsletter and on the site.

Book information Brand Command - Alex Marland Branding the Candidate - Lisa. Political marketing is a fundamental part of political life. Presidents and prime ministers; politicians and parties; government departments and councils all use marketing in their pursuit of political goals.

Journalist Susan Delacourt sits down with Steve to discuss her new book, "Shopping for Votes.“ 18m -https: Ad week Tips for. As changing in political environment, most of politician employ the concept of marketing to their political idea for getting more vote. This is a very unique book in marketing that every marketer need to read.

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The context of this book is very relevant. Political marketing is a new terminology in the political science literature and it is being.